Children FIRST Denim SECOND

When looking at children's drawings one can see their sense of hope and optimism intact, 
as a natural expression of the innate positive human spirit...

Caroline Lee from the Head Clinical Education Centre expressed how the human brain is wired to process positive thinking and is unable to process negative thinking, resulting in a shutting down of internal system, when negative thinking occurs...

It seems children do this (be positive thinkers) naturally sketching trees with buildings growing as leaves in representation of their natural habitat in an urban environment such as Broadwater Farm...

Yet a few years later, they start judging their drawings and say: "I can't draw"...

So we would like to draw inspiration from optimistic children to redress the world, 
and today having met an amazing team at TRAID, a charity aiming to give clothes a longer life, 
wondered if - 
the denim industry could be the starting point of changing the industry for good...

Here is a rack of Jeans from TRAID - Turnpike Lane -  N22
Beautifully arranged in shades from washed to dark...

Denim production utilizes huge amounts of cotton, water, pesticides and chemicals, depleting our planet of major necessary ingredients required by humans on a daily basis to survive...

There is no other planet with such richness of life so far, that we know of,

so let's protect this gem instead of destroying it,

let's start emulate the positive human spirit of children 
for them to continue growing with all their positive aspirations... in happier societies... globally...
THANK YOU TRAID